Europe is our biggest business area. We serve our broad and well-balanced customer base in the European, Middle-Eastern, Asian and African markets.
We have a broad and well balanced customer base among distributors and end-use segments. The product performance and technical expertise that our customers have come to expect from us have their roots in over 100 years of innovation in stainless steel. Our R&D experts in Finland, Germany and Sweden help our customers in material selection, technical support and product development.
Europe brings 66% of our net sales, and we are the market leader in the European cold rolled stainless steel market.
We are a global leader in specialty stainless steel for the most demanding end uses, which we manufacture in Germany and Sweden.
We have the lowest carbon footprint in the industry, less than 30% of the global average. On top of that, we introduced Circle Green, which takes the carbon footprint further to 8%.
For the second phase of the strategy, Outokumpu has launched two customer differentiated strategies for business area Europe. The company aims to strengthen cost leadership in high-volume stainless steel products and a global market leadership in advanced products. Business area Europe will strengthen its position as the customer’s first choice in sustainable stainless steel.
To ensure the execution of the differentiated strategies in Europe, Niklas Wass leads the business line of high-volume products and Thomas Anstots the business line of lead advanced products.
Our Europe business area focuses on cost position and customer engagement building on our #1 market position. Our world-class mills form an integrated entity in which each mill has a clear, defined role in the production.
We have two integrated stainless steel mills in Europe, Avesta in Sweden and Tornio, Finland, that is close to our own chrome mine in Kemi, Finland.
